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KTS Properties
services provided
brand development, visual identity
Blending construction expertise with design vision, KTS Properties has become known for developing spaces for modern living that are thoughtful, refined, and anchored in community. The work of their woman-led firm reflects a rare balance of technical precision and creative expression, always with the living experience in mind.
KTS partnered with Syntax to reimagine its brand identity and visual narrative. The goal was to create a modern, expressive look that captured the company’s craftsmanship, creativity, and forward-thinking spirit.
Our creative team began by exploring the story KTS wanted to tell: that of women who build not only structures but legacies. Drawing inspiration from the geometry and forms of a pioneering female architect, we created three sleek, semi-geometric shapes that serve as conceptual building blocks within the logo. Each shape reflects strength, creativity, and balance.
We paired the brandmark with a custom typeface chosen for its angularity and presence and developed a palette of earth tones inspired by KTS’s developments and the textures featured in their photography. The resulting visual identity is modern and confident, with a depth and flexibility that make the brand feel as lived-in, directional, and experience-driven as KTS’s projects themselves.










